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Clothing brands make millions of new fashion items that are destined for landfill every day. New, unsold clothes end up being sent straight to landfill or destroyed. The fashion industry will produce 80 billion new items of clothing this year alone. A third of these are just wasted!
This is Unfolded is a clothing brand with a better purpose.
These are either sent to landfill or destroyed and that can be as much as 20 billion items
That accounts for nearly 10% of global carbon emissions every year.
It is time for change!
At This is Unfolded, our ethos is to make quality sustainable and affordable clothing that produces no waste. With the savings we make from cutting the waste, we pay garment workers better and support charities to do good in the world.
Traditional brands are based on guesswork and over-production.
Design clothes with no customer input based on gut feel and guesses.
Order clothes up to 6 months in advance to stock stores.
Hope their guesses work and that they sell everything they ordered.
Left with lots of stock that no one wanted at full price.
Discount them hoping to left... still left with around 30%!
Dump or burn or ship the remaining clothes to another country.
Design clothes with no customer input based on gut feel and guesses
Order clothes up to 6 months in advance to stock stores
Hope their guesses work and that they sell everything they ordered
Left with lots of stock that no one wanted at full price
Discount them hoping to left... still left with around 30%!
Dump or burn or ship the remaining clothes to another country
Based on customer input and zero waste
Design collections with real customer input from our community of 1000s of women.
The most loved designs are turned into samples then further refined with our community.
We launch our sustainable & affordable clothes as limited collections every 2-3 months.
Orders are taken before production starts. Clothes are delivered to you in 4-6 weeks.
We have no overproduction so we're not left with that 30% extra that other brands end up with.
The money saved is used to educate children, pay workers better wages and offer you great prices.
Design collections with real customer input from our community of 1000s of women.
The most loved designs are turned into samples then further refined with our community.
We launch our sustainable & affordable as limited collections every 2-3 months.
Orders taken before production starts. It takes 4-6 weeks to be delivered to you.
We have no overproduction so we're not left with that 30% extra that other brands are.
The money saved is used to educate children, pay workers better wages and offer you great prices.
Find out more about the Unfolded community
Find out more about how we work with our factories
Find out more about how we work with our charity partners
It’s estimated that a whopping 30% of clothes bought online are returned. It’s why we’re taking a new approach to returns, by creating a community where returns work differently and clothes that don’t work for you can find a better home through our swap network.